HTC E9W CONVERT to Europe?

Is possible to convert HTC E9W to european firmware to have google play store ?

Reading information...
Using Fastboot mode...
Reading common information
(bootloader) kernel: lk
(bootloader) product: htc_a53ml_dtul
(bootloader) version: 1.0
(bootloader) imei: 358661060XXXXXX
(bootloader) version-main: 1.90.1405.5
(bootloader) boot-mode: download
(bootloader) version-bootloader: 1.01.0000
(bootloader) mid: 0PL310000
(bootloader) cid: HTCCN701
all:
Execution time is 7(ms)
Reading CID information
... (bootloader) cid: HTCCN701
OKAY
Execution time is 37(ms)
Reading MEID information
... FAILREAD MEID ERROR
FAILED (remote: READ MEID ERROR)
Execution time is 4(ms)
Reading IMEI1 information
... (bootloader) imei: 358661060532220
OKAY
Execution time is 7(ms)
Reading IMEI2 information
... FAILREAD IMEI2 ERROR
FAILED (remote: READ IMEI2 ERROR)
Execution time is 3(ms)
Reading secure flag information
... (bootloader) Device security level S-OFF
OKAY
Execution time is 8(ms)
Reading serial number information
... (bootloader) Device Serial No. is LC556YP01025
OKAY
Execution time is 7(ms)
Read information completed.